Belgrade Waterfront, Much More Than Real Estate – Dream Life in the Capital

Zorana Burlic, the director of Belgrade Waterfront, talks about how the real estate market in Serbia has changed, what is Belgrade Waterfront-s secret of success and what we can expect from this project in the future.

How has the real estate market changed and what is the role of Belgrade Waterfront in that change?

- After the record-breaking 2020, the sales of real estate in Serbia has increased by 28% in 2021. This shows that the demand for residential square meters has exploded.

However, the more significant change happened among potential buyers, who don`t just search for a real estate property anymore, but a whole living environment that will suit their needs and habits. With the rise of such trends, Belgrade Waterfront has stood out not just as the first planned mixed purpose project in Serbia but for the quality of construction of residential properties, conveniences it provides to its tenants, the proximity and connection to key points in Belgrade and the prices affordable to everyone in search of a new home. Namely, you don`t just buy your own four walls here, you buy a lifestyle which isn`t available anywhere else in Serbia or the region. Most of the apartments in Belgrade Waterfront is available to a wide range of customers, with prices starting at EUR 3,200 per square meter with added VAT.

Devised as a city on a small scale, BW provides its tenants with all key features in just a few minutes walk – plentiful green spaces close to the city, parks, Sava Promenade, Galerija Belgrade – the biggest shopping mall in the region and the new symbol of the city – Belgrade Tower. We are particularly happy for the three new projects which will me mean a lot to the families, I`m sure – the construction of a public elementary school, a kindergarten and a kids` theater.

The buyer`s experience in Belgrade Waterfront begins way before the handing over the keys. Our property sales advisors and customer care managers guide the future residents through the whole process step by step, providing them with plenty of information related to apartment sale, the phase of construction of the building they`re interested in or showing them how life in their new environment will look like. A welcome gift, awaiting the buyer`s in their new homes, is a symbolic way to mark the beginning of a new chapter where everything is there to serve their needs. The topmost standards of care of the residents are imperative for us.

This kind of the concept of living is a great environment for everyday life but for investments as well, proven by the fact that since October of the previous year till now we have been selling nearly four apartments per day. That sort of market dynamic has made it possible for us to sell our jubilary 5,000th apartment much sooner than initially planned.

What separates Belgrade Waterfrontsales offer compared to other projects?

- Belgrade Waterfront offers upgradedconcept of living, lead by the philosophy that the tenants shouldhave everything close at hand and where everyday responsibilities canbe carried out on foot. It is an unique location by the river thatoffers tenants exclusive features meant to make their life easier andricher. The construction of all buildings within Belgrade Waterfrontcomplex adheres to the highest standards. Each building has areception area with staff who will reserve tickets for city events,call a cab, make a doctor`s appointment for you and wait for yourlittle ones when they come back from school. Every building has aninner courtyard where tenants can take a moment for peace andrelaxation. The maintenance service makes sure that everything in andaround the building functions flawlessly.

The buildings we recently launched –BW Perla, BW Riviera and BW Nika are an excellent example of exclusive features such as gyms andpools within the buildings themselves or the future sports center BWApollo right next to the building. For those looking for most inlife, Belgrade Waterfront has introduced the concept of brandedapartments at The Residences at The St. Regis Belgrade.

How did this prestigious hotel brand,with tradition longer than hundred years, choose Belgrade Waterfrontfor one of its first addresses in Europe?

- The unique status of Belgrade as oneof the first European addresses with the St Regis hotel and theluxurious branded St Regis apartments says a lot about the allure ofboth the city and the Belgrade Waterfront as a regional destination,which we are very proud of. The St Regis Belgrade will open its doorsas soon as 2023, offering a perfect service to its guests. It wasbuilt in consideration of the local and the global luxury market,following the tradition of St Regis brand and drawing inspirationfrom the city of Belgrade. The preconditions of luxury are theperfect location, the view, selectivity and the vision directedtowards creating and exceptional destination, which BW and St Regisshare. Therefore the location is right at the center of BelgradeWaterfront, In a vivacious city like Belgrade, which is an idealplace for this prestigious brand. The restaurant, St Regis Bar andAstor Ballroom shall become the main gathering places, whosegastronomic offer and events will enjoy not just the hotel guests butalso other visitors and Belgrade`s residents.

The project which we are especiallyproud of is the former icon of Belgrade, the Bristol hotel. Theextensive restoration of the famous mansion of Nikola Nestorovic iscurrently being done, The project employs the best Serbian experts inthis field as well as artists with rare expertise who will ensurethat the hotel`s facade keeps its original look while welcoming newgenerations. We are working hard on restoring the old glory to thepearls of Belgrade`s architecture and making sure this part ofBelgrade gets the much needed public spaces that will give Belgradecitizens fantastic places for recreation and rest.

Belgrade Waterfront has been called the new town center for a while now. Why is that?

- When Belgrade came down to the riverfront, the epicenter of the main city events also moved here, thanks, above all, to our vision to innovatively approach the idea of life in the capital. Sava Promenade became the favourite city avenue because of the variety of events we bring here. One of the new favourite spots is Galerija Belgrade, the largest shopping center in the region, known for the best choice of domestic and world brands, exclusive restaurants and entertaining features. The first two subway lines will cross each other within our project and along with the newly built road, all parts of the city will be even easier to get to. The walkway between Galerija Belgrade and Belgrade Tower currently under construction will lead the visitors to the lookout point and the restaurant at the top of the tallest building in the country which will be, along with the Tower plaza, the new gathering spot, another exquisite tourist attraction.