Unique Concept in Belgrade – Airport City Belgrade to Develop AC Hotel by Marriott Within the Business Park

Source: PR Tuesday, 26.12.2023. 11:30
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The signing of the agreementThe signing of the agreement
AFI Europe Serbia, in an unprecedented collaboration poised to redefine Belgrade's business landscape, proudly announces a strategic partnership with Marriott International to introduce AC Hotel by Marriott within the esteemed Airport City Belgrade.

Demonstrating a commitment to innovation and progress, AFI Europe Serbia has forged a partnership with Marriott International, emphasizing its dedication to excellence. This collaborative endeavor marks a pivotal moment, reflecting AFI Europe Serbia's determination to elevate the quality of its projects.

Embracing transformative initiatives like Airport City Belgrade, Business Garden, Skyline Belgrade, and the latest addition, AFI City Zmaj, AFI Europe Serbia has not only left an indelible mark on the city's skyline but has also positioned Belgrade as a prominent modern business center in Europe.

– It is my great pleasure to announce the beginning of this promising partnership. Combining the brilliant global experience of Marriott International with our company's, AFI Europe Serbia, commitment to innovating business spaces and business parks. Our vision is to create a unique concept that will further embellish the business face of Belgrade. We are dedicated to continuously improving quality for our clients, and this is just another step in that ongoing process – said Adir El Al, CEO of AFI Europe Serbia.

Following the ethos of "a city within a city," Airport City Belgrade has evolved into the largest and most aesthetically pleasing business park in Serbia and the wider region. The upcoming AC Hotel by Marriott is poised to become a captivating addition, enriching the narrative of this dynamic business community.

As an integral part of this thriving environment, the AC Hotel by Marriott Belgrade will be within one of three new iconic buildings at the front of Airport City Belgrade. This strategic placement, aims to enhance convenience for tenants, complementing the existing spectrum of amenities that include banks, cafes, restaurants, and shops. With a flourishing community of over 140 domestic and international tenants, the complex is a vibrant business hub.

In tandem with the Airport City Business Avenue expansion, the AC Hotel by Marriott will prominently feature at the entrance of Airport City Belgrade. Encompassing 209 rooms and earning a prestigious four-star rating as a business hotel with a convention center, this visionary concept symbolizes the fusion of business and hospitality.

– We are excited to bring AC Hotels’ design-driven guest experience to such a promising destination as the capital city of Belgrade – said Silvija Lovreta Senior Director South Eastern Europe International Hotel Development, International.

AC Hotels is one of more than 30 extraordinary brands in Marriott Bonvoy’s portfolio, designed, refined, crafted, and considered to create a seamless guest experience. Each AC Hotel features purposefully designed signature spaces that strike the perfect balance of form and function. We are happy to expand our footprint in Serbia together with AFI Europe – Lovreta added.


The commencement of construction for the AC Hotel by Marriott Belgrade is scheduled for 2024. This underscores their steadfast commitment to fostering innovation in Serbia and shaping the future of business and hospitality through their collaborative efforts.

About AFI Europe

AFI Europe Serbia is a renowned Israeli investor and one of the most prestigious in Serbia and beyond. This company is the creator of the first business park in Belgrade, Airport City Belgrade, as well as the first condominium in the city center, Central Garden. AFI Europe Serbia is also the creator of the residential and business complex Skyline Belgrade, which is already on the list of the most recognizable and beautiful symbols of the capital. The latest project by the Israeli investor is AFI City Zmaj, a new business park, a modern and innovative business complex of the future, bringing global business standards to our region. AFI Europe's projects provide potential tenants with the security of an investor who has been present in our market for years and represents a synonym for quality, responsibility, and dedication.


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