Izdanje Srbija
Serbische Ausgabe
Izdanje BiH
Izdanje Crna Gora
News
Vedran Zrilic, Deloitte: Successful digital transformation is based on a clearly defined digital strategy
Source: eKapija
Wednesday, 29.11.2023.
22:56
Wednesday, 29.11.2023.
22:56
Comments
A report by Deloitte showed that digital transformation could generate $1.25 trillion in additional market capitalization. When asked what the situation is in the region, Vedran Zrilic, director of the Business Consulting Sector and regional Deloitte Digital leader, says that domestic companies are becoming more and more relevant on the global market, focusing more and more on exports, which is also visible from annual statistical data.
- In this regard, particularly successful are IT companies, which are also leaders in terms of maturity in implementing their digital strategy. When analyzing the market, this proved to be crucial, since digital transformation without a digital strategy results in an average of three times worse results when it comes to the capitalization of the investment itself. Change for the sake of change without the right goal and strategy does not have a positive effect on the outcome of business, that is, it does not enable growth and increase of income, which is ultimately the ultimate goal of any digital transformation - emphasizes the eKapija interlocutor.
Digital strategy
For this reason, he adds, companies should immediately and without delay take a critical look at their digital transformation process and, if necessary, create or revise their digital strategy to support their business objectives:
- You need to be brave and, if necessary, start over and build a digital environment that will enable quick access to the right data in order to make the right business decisions at the right time and quick implementation of innovations as a result of those same decisions - Zrilic states.
Speaking about technological innovations as the key to the long-term growth of companies, the interlocutor of our portal believes that digital transformation represents an organization`s business strategy whose goal is not only to protect the current market position, but to create new organizational capacities through rapid implementation of innovations.
- The possibility of innovation, i.e. quick response to the needs of the market with optimized costs, leads to an increase in profitability, and therefore to the growth of organizations - he points out.
He adds that organizations in this region are mostly at the very beginning of the real digital transformation, since the initial investments in digital systems that have already been made were most often driven primarily by the initial investment cost instead of the value that this investment should bring to them in their daily business.
- This is basically the biggest obstacle and advantage faced by companies in this region. The obstacle is that the existing highly customized systems mostly do not allow quick access to all the necessary information, as well as adequate flexibility and speed of implementation of the innovations required in order for the business to respond adequately and on time to market trends. This need is best seen today when, depending on the industry, market trends change on an annual or even monthly basis, unlike earlier times when trends gradually changed over the years, allowing organizations to adequately prepare and react to change - says Vedran Zrilic.
He explains that the advantage lies in the fact that companies in this region, unlike in earlier times, now have at least one experience of digital transformation, either successful or unsuccessful:
- This puts them in a better position to successfully take the necessary step forward in the new wave of digital transformation in accordance with a clearly defined digital strategy in order to bring their organization to a competitive position not only on the domestic market, but also on the wider foreign market.
Additional obstacles are represented by the legislative and tax frameworks in which organizations operate in this region. But in that area too, progress can be seen, Zrilic believes, stating that there are reasons for optimism, because governments have seriously approached the development of strategies aimed at developing innovations and digital transformations.
- No less important are the available incentives of the EU, which play an increasingly important role, especially in the transformation of small and medium-sized enterprises - he adds.
He says that the current geopolitical situation raises the potential of this region to a new level, given the proximity of the EU market, price competitiveness and the resourcefulness that companies have gained by working on an extremely difficult domestic market.
- For this reason, additional emphasis is placed on the successful implementation of digital transformation, which is based on a clearly defined digital strategy that must be guided by business goals and the best technology that will support the growth and innovation of the organization in the long term. The key to decision-making must not be the initial cost of the investment, but the investment return time - Vedran Zrilic concludes.
Click here to see the entire Special Edition Newsletter
"DIGITAL TRANSFORMATION - Smart, game-changing solutions"
read more
Companies:
Deloitte Advisory d.o.o. Beograd
Tags:
Deloitte
Vedran Zrilic
digital strategy
technology innovation
special edition newsletter
digital transformation
smart game-changing solutions
Comments
Your comment
Naš izbor
Most Important News
Full information is available only to commercial users-subscribers and it is necessary to log in.
Follow the news, tenders, grants, legal regulations and reports on our portal.
Registracija na eKapiji vam omogućava pristup potpunim informacijama i dnevnom biltenu
Naš dnevni ekonomski bilten će stizati na vašu mejl adresu krajem svakog radnog dana. Bilteni su personalizovani prema interesovanjima svakog korisnika zasebno,
uz konsultacije sa našim ekspertima.