There for Each Other – Company dm Donates Record Amount of RSD 29.1 Million to Community in 2021

The company dm drogerie markt Srbija is finishing the year with record donations in the total amount of RSD 29.1 million, of which RSD 8.3 million in cash, whereas RSD 20.8 million is provided in the form of buying necessary equipment and goods. The drogerie chain, which is considered one of the most socially engaged companies in the country, has continued carrying out humanitarian activities through the now well-recognized campaigns and projects such as Giving Friday, Movember, the humanitarian hour at the openings and re-opening of dm drogerie stores and “Zasadi drvo” (“Plant a Tree”), while, at the same time, it has supported numerous organizations and groups through the most varied forms of help.

Humanitarian initiatives have become a trademark of the company dm, which, along with the successful results, also sums up the realized socially responsible activities at the end of each year.

– We are proud that our business successes are always followed by projects which are important for the improvement of the environment we live and operate in. That is why, as an inseparable part of our business success, there is support to our community and our dear fellow citizens. Looking to repay the trust that the community has been giving us for nearly 18 years, we strive to orient our position in the market toward creating positive changes in the society, but also ennobling individuals and companies, so that they are there for each other. Our company exists thanks to people and that is why a human being will always be in our focus – points out Vesna Stojanovic, the director at dm for Serbia and North Macedonia.

In another year of struggle – biggest support to healthcare

The company dm has donated the most to healthcare in the year behind us, as much as RSD 4.6 million. In that field, in addition to numerous hospitals in the country, within the traditional campaign Movember, dm will donate medical equipment to the urology department of the Clinical Center of Kragujevac, in the amount of RSD 1.5 million, with the aim of improving treatment conditions at that institution and warn of the importance of prevention of predominantly male diseases, such as prostate cancer and testicular cancer.

Traditionally different on Black Friday

In the past year, dm has continued its now well-recognized campaign Giving Friday, when, on Black Friday, instead of additional discount offers, it sets aside 5% of the sales realized that day for humanitarian purposes. Funds in the amount of RSD 3.5 million collected on that occasion were donated in the form of a goods donation to national kitchens of the Red Cross of Serbia.

This autumn, another initiative with the aim of reducing the number of the hungry was launched – the campaign “Save the Food, Save the Humanity”, which dm supported by donating food worth RSD 2 million.

Campaigns for a better education of the youngest ones

Guided by the idea that a quality nurture of children is one of the steps toward a better future for us all, the dm drogerie chain donated RSD 3.4 million in 2021 to education institutions, whereas a total of RSD 1.8 million was forwarded to institutions which care for children without parents.

When it comes to creating a better world for the youngest ones, in the year behind us, dm made another important cooperation, with the Novak Djokovic Foundation, to the end of reconstructing, adapting and equipping kindergartens in Topola and Veliki Popovic.

Another important donation pertains to the improvement of the everyday life of children with cancer and their parents and is reflected through dm’s multi-annual support to NURDOR, to which the company forwarded nearly RSD 3 million for the purchase of the necessary vehicle for the transport of children.

Also, the company carried out the campaign “Cepom do osmeha”, in which a total of five aid devices and a combined playground for children with and without disabilities in Pivnice were secured with the proceeds from the bottle caps collected during 2021 at dm drogerie stores.

Fighting for a world which appreciates women more

The company’s traditional support to safe houses throughout Serbia continued this year as well, when goods worth RSD 2.5 million was donated to victims of domestic violence.

As an additional form of support to women, symbolically, on March 8, the International Women’s Day, dm provided support to the Blood Transfusion Institute.

When it comes to supporting women, this year, dm became the titular sponsor of the dm Women’s Race, organized by the Belgrade Marathon, promoting healthy living, the importance of physical activity, numerous ways of primary health prevention in the female population, but also ecological alternatives for a better living environment for all of us. At the same time, the race was also important for the secured conditions for the participation of women with disabilities, which more than 50 women responded to.

Leader of the biggest forestation campaign in Serbia

Confirming the status of one of the greenest companies in the country, this year, dm opened the third cycle of the “Plant a Tree” project, which it carries out with Adria Media Group and institutional partners, and the set goal is the planting of as many as 200,000 seedlings, which is twice as much as last year.

Special support to our furry pets

At the same time, in order to make the world a better place, not just for people, but also for our furry pets, dm has directed a donation in products in the amount of over RSD 680,000 to animal associations in order to give them the needed help.

Responsible to each other

The drogerie store chain dm, the pioneer of numerous humanitarian initiatives, remains dedicated to its goal of contributing to the community every day, trying to serve as an example of good operations and socially responsible activities. That is why the company says that the true success is when things are shared, when we don’t forget about people around us and when we are there for them when they need it the most.